Privacy Policy

This Privacy Policy explains how Atypical LLC ("Atypical", "we", "us") collects, uses, discloses, and protects the personal information of our clients, website visitors, and other individuals. The table below summarizes the personal information we collect and how we use it. Our full Privacy Policy is below.

Categories of Personal Information We Collect
* Name, contact information and other identifiers
* Customer records
* Commercial information
* Internet or electronic network activity information
* Geolocation data
* Audio, video and other electronic data
* Employment information
* Education information
* Profiles and inferences

How We Use Personal Information
Operating our services and websites
* Responding to requests
* Analyzing and improving our business
* Personalizing experiences
* Marketing and advertising
* Protecting our rights and preventing misuse
* Complying with legal obligations
* General business operations

Your Choices and Rights
Please see the "Your Choices and Rights" section below for a description of the choices we provide and the rights you have regarding your personal information. Additional information for residents of certain jurisdictions is included at the end of this Privacy Policy.

Scope and Applicability
This Privacy Policy applies to personal information we collect through our websites, including, and via our products, services, events, communications and other interactions (collectively the "Services"). It does not apply to third-party websites or services.We provide digital strategy, experience design and technology implementation services to our clients. In providing those services, we may receive, access or process personal information of our clients' customers and end users ("Client Data"). We only process Client Data on behalf of our clients, under their direction, and pursuant to our contractual agreements with them. This Privacy Policy does not apply to Client Data.Please note that we may provide additional privacy notices for specific services. This Privacy Policy is intended to describe our overall privacy practices.

Information We Collect
The personal information we collect varies based on the circumstances of your interactions with us. You don't have to provide personal information to access much of our website, but we may need to collect certain information to provide our Services.

Information collected directly from you:
Name, username, email, phone number, mailing address, company name/title
* Contact preferences and interests
* Business affiliations
* Payment and transaction information
* Information you provide in inquiries, registrations, or applications

Information collected automatically:
IP addresses, location information, browser/device information
* Cookies, log files, pixel tags as described in the "Cookies and Similar Technologies" section

Information collected from other sources:
Social media platforms
* Joint marketing partners
* Publicly available sources

We may collect the following categories of personal information (subject to applicable legal requirements and restrictions):
* Name, contact information and other identifiers
* Customer records
* Commercial information
* Internet or electronic network activity information
* Geolocation data
* Audio, video and other electronic data
* Employment information
* Education information
* Profiles and inferences

How We Use Personal Information
We may use personal information for the following purposes:

Operating Our Services: To operate our websites and provide our Services, including to communicate with you, provide support, process payments, and fulfill requests.

Responding to Requests: To respond to and fulfill your requests, inquiries and applications.

Improving Our Business: To analyze, improve and optimize our Services and operations; to develop new products and services.

Personalizing Experiences: To personalize content and experiences on our websites and Services.

Marketing and Advertising: To send you marketing communications and advertisements; to advertise our products and services on third-party platforms.

Protecting Rights and Interests: To protect the Services, our business operations, and the rights, privacy, safety or property of Atypical, you or others; to enforce our terms and policies; to detect, investigate and prevent fraud and security issues.

Complying with Legal Requirements: To comply with the law and legal obligations such as tax reporting and regulatory compliance.

General Business Operations: For general business administration such as accounting, record keeping, and legal functions; in connection with corporate transactions.Where applicable law requires a legal basis for processing, we rely on the following bases:
* Performance and delivery of requested products/services
* Compliance with legal obligations
* Legitimate business interests of Atypical or our clients
* Consent (where specifically provided)

Sharing of Personal Information
We may share personal information with:
* Service providers that help us operate and support the delivery of our Services
* Our clients if you use our Services on their behalf
* Parties involved with corporate transactions such as a merger or sale of our assets
* Entities involved with legal requests if required by law or to protect our rights
* Third parties with your consent
We may also share aggregate, anonymized or de-identified information that cannot identify any individual with third parties for research, marketing, analytics and other purposes.

Cookies and Similar Technologies
We use cookies, pixels, tags, and other tracking technologies on our websites and Services to gather usage information and personalize experiences, as described in our Cookie Policy. We use essential cookies for necessary functions; analytics cookies to analyze usage patterns; and advertising cookies to show interest-based ads on third-party sites. You can disable non-essential cookies in your browser settings.

Interest-Based Advertising
We work with third parties that use tracking technologies on our websites and services to provide personalized advertisements on our behalf, based on your online activities.  You can opt-out of interest-based advertising by following the instructions in our Cookie Policy.

Your Choices and Rights
Subject to applicable law, you may have certain rights regarding your personal information:

Access, correction and deletion: You can request access to your personal information, ask us to correct inaccurate information, or delete your information by contacting us at We may retain certain information as required by law.

Marketing communications: You can opt-out of our marketing emails by clicking "unsubscribe" in those emails. We may still send non-promotional communications about your services.

Complaints: Contact us first if you have any complaints about our handling of your personal information. You also have the right to lodge a complaint with a competent supervisory authority.

Additional jurisdiction-specific disclosures are provided at the end of this Privacy Policy as may be required by applicable law.

We maintain reasonable administrative, technical and physical safeguards designed to protect your personal information. However, no security measure is 100% secure.

Data Retention
We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is longer.

Children's Privacy
Our Services are not directed to and we do not knowingly collect personal information from children under the age of 13. If you believe we have collected personal information from a child under 13, please notify us at so we can take appropriate action.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post updates here and update the "Last updated" date. We encourage you to review this Privacy Policy periodically for changes.

Contact Us
For questions about this Privacy Policy, or to exercise your rights regarding your personal information, please contact us at:

Atypical LLC
5207 Lake Washington Blvd NE, Suite 200
Kirkland, WA 98033

Additional Information for Residents of Certain Jurisdictions
Information for California Residents Information for Individuals in the EU/EEA

Last updated: March 20, 2024